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Packshots
Packshots
in pixels.
Dairy Day's catalogue spans three dozen flavours — sandwiches, cones, tubs, family packs. Re-shooting that catalogue traditionally is a six-week, six-figure exercise. We rebuilt it as a pipeline. Same look, every SKU, on a 48-hour cycle.
36
Hero stills
2 d
Turnaround
0
Studio days
1
Brand system
The catalogue.
— the spot
OB & GOB.
A pastel-pink set, a conveyor belt and two characters who never break frame — the pack and the cone. A theatrical product film paired with the photoshoot system, all branded into one cohesive launch.
01 · The brief
Refresh the entire range without booking a studio for a month. Hero stills consistent enough to live across packaging, OOH, social and the website.
02 · The system
A reusable lighting + colour scaffold so every new flavour drops into the same frame. Pack changes. Story doesn't. Brand check passes the first time.
03 · Output
36 final stills in 48 hours. A theatrical TVC alongside. One delivery folder, three teams unblocked.