← All case studies
Month-end,
Month-end,
fixed.
Loyaltri is HR-tech for India's most chaotic process — payroll. The brief was simple: stop talking about features, start talking about pain. So we put a goldfish on a desk, dropped a tail-flick into a panicked HR room, and let the punchline land.
29s
Hook to CTA
9:16
Vertical-first
3
Story acts
1
Editor (me)
— the spot
Built for the FYP.
Built for the FYP.
Made for the closer.
Vertical-first means the first 1.5 seconds carry the entire spot. We open on visual chaos, drop the line, and end on a clean product reveal. No filler, no narration, no jingle — every second earns the next.
9:16
HR-Tech
Hook-driven
UGC-feel
01 · The brief
Convert HR managers in 30 seconds with a vertical they'll actually share. The category lives on bullet-point listicles. Loyaltri wanted a tonal break.
02 · The idea
"If month-end sends HR into panic, this is for you." The line writes the visual: animal-mascot chaos in an open-plan office. Real workflow software, unreal mood.
03 · Craft
Generated B-roll, layered with branded captions and a clean voice-over rhythm. Outputted in 9:16 master + 1:1 cutdown for static placements.